Change is challenging. It is not easily embraced by individuals or organizations, and without effective management, you are likely to face obstacles that can lead to wasted time and resources.
Whenever possible, it is essential to minimize variability and uncertainties associated with changes and project initiatives. Project management achieves this by sequencing milestones, deliverables, activities, and resources throughout the project lifecycle. However, these actions focus solely on the technical aspects of change during the design, development, and delivery phases.
If people are not proactively supported and guided during project changes, success becomes a matter of chance. Change management works to mitigate or eliminate this variability by preparing, equipping, and supporting employees to engage with, adopt, and successfully utilize change.
In Active Ignition's methodology, this is defined as the project's "change adoption contribution"—the percentage of project benefits that depend on changes in people's work habits. In significant projects, this percentage often ranges from 80% to 100%.